Datenschutzrichtlinie

Informationen, die wir erfassen

We collect various types of information to provide and improve our services. This includes personal information you voluntarily provide when registering for an account or subscribing to our newsletters, such as your name, email address, and company details if applicable.

We also collect usage data automatically when you interact with our website. This information includes your IP address, browser type, pages visited, time spent on each page, and referring URLs. We use this data to understand how visitors use our platform and to optimize the user experience.

Additionally, we may collect information about your interactions with our content, such as which articles you read, which reports you download, and which features you use most frequently. This helps us tailor our services to better meet your needs.

Wie wir Ihre Informationen verwenden

We use the information we collect for several purposes. First, we use your personal data to provide our services, process subscriptions, and send you requested information about industrial production indicators, Mittelstand performance data, and manufacturing trends.

Second, we use your data to improve our website and services. By analyzing how you interact with our platform, we can enhance functionality, fix issues, and develop new features that better serve your interests.

Third, we may use your email address to send you periodic updates, newsletters, and communications about new content, webinars, or special offerings. You can opt out of these communications at any time. We do not share your personal information with third parties for marketing purposes without your explicit consent.

Ihre Rechte und Kontrolle

You have several rights regarding your personal information. You can request access to the data we hold about you, ask for corrections if any information is inaccurate, or request deletion of your data. Under German data protection law, you also have the right to restrict processing and to object to certain uses of your information.

You have the right to data portability, meaning you can request that we provide your data in a structured, commonly used format that you can transfer to another service. You also have the right to withdraw consent at any time, which will not affect the lawfulness of processing based on consent before withdrawal.

To exercise any of these rights, please contact us using the information provided in the Contact Us section below. We will respond to your request within 30 days or as required by applicable law.

Cookies und ähnliche Technologien

We use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device that help us remember your preferences, understand how you use our site, and personalize content.

We use essential cookies necessary for the basic functioning of our website, such as maintaining your session and protecting against fraud. We also use analytics cookies to understand visitor behavior and improve our services. Marketing cookies help us deliver relevant content and advertisements.

You can control cookie settings through your browser preferences. However, disabling cookies may limit your ability to use certain features of our website. For detailed information about our cookie practices, please refer to our separate Cookie Policy.

Datensicherheit

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure servers, and regular security assessments.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of any passwords you create.

Datenaufbewahrung

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. When your data is no longer needed, we will securely delete or anonymize it.

For newsletter subscribers, we retain your email address and preferences until you unsubscribe. For website analytics, we typically retain aggregated data for up to two years. If you request deletion of your account, we will remove your personal information within a reasonable timeframe.

Änderungen dieser Richtlinie

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of significant changes by updating the “Last Updated” date at the top of this page.

Your continued use of our website after any changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this policy periodically to stay informed about how we protect your information.